Welcome to Spruce Up!

Dear Spruce Up Customers,

Since we announced the founding of Spruce Up earlier this year on GeekWire, we’ve heard a similar story from many of our fellow twenty to forty-some busy professionals:

“I recently moved, I am overwhelmed by all the options to find just the right
… Leather sofa
…Travel-inspired rug
…Abstract art
…Decorative pillows
…New pots and pans
…[insert your own]!”

“I’ve been scrolling through hundreds of websites, evaluating various brands and styles attempting to mix and match high with low to get a look that I love –with no avail. When are you launching Spruce Up as I need help from my personal stylist?!”

Today, we’d like to introduce you to Spruce Up ! Spruce Up offers a creative, personal shopping service for all things home and design — powered by some smart artificial and human intelligence. High-touch, interior-designer assisted shopping brings the curation, selection and service of a specialty boutique to a modern digital experience, personalized to you and your home.

Here’s a little more on how Spruce Up works:

With Spruce up we gather information about you and your home, your style, color and material preferences, your budgets and your needs. You get a unique style read out that’s 100% uniquely you!

Minimalist style readout

We’ve curated over 20,000 items from 50+ leading retailers and brands, from the well known to the unique and hard to find and our style prediction algorithms will match those products that fit each customer’s style profile, budgets and needs!


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You get matched with your personal stylist – interior design professional who’s there to help you every step of the way. You get to chat with your stylist and provide photos of your space, Pinterest boards and tell more about your needs and preferences to the item(s) you are shopping for.


The Spruce Up styling fee is $25 and your stylist will hand-curate a mini-boutique of 12 perfect items in one setting to match your unique lifestyle. You remain in charge: buy what you love, all in one place – best price matching and free returns guaranteed!

Our vision is to apply data-driven design to help people surround themselves with the
things that make them happy and to alleviate the stress associated with creating a
home that’s uniquely you, and help you avoid those costly design mistakes. We do the
work for you, so you can enjoy your zen.

Please try out our service and let us know if you have any feedback. What did we get
right? More importantly, how can we make this even better? Shoot us an email at:

If you’re a past or current Sprucer Upper, thank you for letting us be part of your busy
life, your beautiful home, and your unique journey. And if you’ve recently moved or
simply want to refresh your home, we can’t wait to spruce you up!

Go to: www.getspruceup.com to get started.

Wishing you all the best,

Founder CEO, Spruce Up,

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Uniquely You: Mid Century Modernist

Mid Century Modern design was driven by the sharp geometric angles, bright colors, and clean modern lines showing up in homes in the 40s-60s. It’s style has proven to be timeless, as it’s undeniable charm and aesthetic has gained popularity in recent years, Mid Century Modernists who feel a connection to that era can get their fix of retro decor without having to seek out expensive collectors items.



You’ll often find wood paneling and furniture in Mid Century Modernists’ homes. Wooden credenzas, table tops, shelving, any expansive surface that can be covered in a high-quality oak or walnut probably will be.


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Mid Century Modern furniture tends to have simple, modern lines with emphasized curves and angles. Plain front cabinets, pedestal tables, and organic-shaped seating may line the rooms of a Mid Century Modernist’s house.



Often, Mid Century Modern spaces will have one clear color “mood” or feature decor vignettes that give a space a decisive attitude. Patterned wallpaper and fun lamps that provide lighting to both fit and create an ambiance help to give each room a story.



Bright “retro”-style color came into the spotlight with this style which is why a lot of vibrant, spunky people gravitate toward Mid Century Modern design. Mid Century Modernists make room for chaos and calm.



With flat-lined roofs and expansive walls popping up in architecture around the 60s, furniture and decor became the platform for inventive curvilinears and angularity. Mid Century Modernists today appreciate the playful, organic silhouettes found in Mid Century TV stands, tables, and chairs today.



Mid Century Modernists exercise a lot of restraint in letting their spaces do most of the work and leaving room for their furniture to breathe. Open concept floorplans and conservative decor allow for light to find its way to the center of the space and a feeling of interconnectivity to wash over the whole home.





Uniquely You: Updated Traditionalist

The cozy, homey vibe Updated Traditionalists achieve through attention to decorative detail is often sought after by homeowners wanting to create a setting perfect for both big family gatherings and chill movie nights in.



Updated Traditionalists take classics and energize them with unexpected styling. Rather than feeling the need to reinvent the wheel, they find simple and meaningful ways to add a modern touch to it. While they may still have an affinity for fresh cut hydrangeas, they may choose a cylindrical glass vase rather than a porcelain urn-shaped one.



Updated Traditionalist decor often compliments older homes with charm laid in their very foundations. Creating a chic and refined look is easy for Updated Traditionalists who see the beauty in homes with some character. Design choices centered around symmetry give them an air of humble perfection.



Calm costal and farmhouse motifs find a home in a Updated Traditionalist’s house. White walls and light wood lay the backdrop for soft florals, relaxed fabrics, and pastels. These spaces are not lacking in exciting visual interest, however. They often juggle light and dark in close proximity in ways that only an Updated Traditionalist could pull off.



Updated Traditionalism allows for a fresh, exciting take on the homes many of us knew growing up. This sense of familiarity and comfort makes for a house that feels like coming home, while still allowing for individuality and excitement.



Rather than playing up older pieces for their vintage effect, they make can make them appear elegant and cohesive among their updated surroundings.

Updated Traditionalist homes are a perfect place for family get togethers, first pets, and backyard pool parties. While lots of styles make innovation on the classics, coming home to an Updated Traditionalist house will always have a special cozy comfort.



Uniquely You: Vintage Industrialist

Vintage Industrialist style comes organically and can feel as if its achieved by no specific stylistic choices at all. This is attributed to both the laid back mindset of a Vintage Industrialist and the relaxed look and feel of the pieces in their home. They make striking a balance between moody and welcoming interiors look like a piece of locally-sourced cake.



Vintage Industrialists take the time to do things the old fashioned way. Whether it’s listening to music on a record player or CD (I know, ancient, right?), french pressing their coffee, or developing film, rejecting a fast-paced gotta-have-it-now mentality is an essential part of what gives Vintage Industrialists a sense of fulfillment.



Greys, beiges, and browns don’t feel unwelcoming or cold to a Vintage Industrialist. Rather, this simplicity can feel earthy, natural, and relaxed, creating an ambiance that reflects their lifestyle.



Vintage Industrialists see the beauty in pieces with some wear and tear. They understand that life isn’t clean and perfect and their choices in style reflect that. You may find distressed leather, exposed beams, brick, and piping, or second-hand items in their homes.



Urban loft and relaxed rustic cabin-like themes fall within the Vintage Industrialist umbrella. This means you’ll often find decor that reflects the way people spend their time outdoors: hiking, fishing, hunting, rolling around in leaves, whatever you’re into.



Gravitation toward raw metal, natural wood, and exposed lighting is typical of a Vintage Industrialist. Refining pieces down to their elements and functions becomes style.



Their homes might double as a workspace, photography studio, or gym, without necessarily having separate spaces for each. Vintage Industrialists who work from home might find the more organic light wood look to help boost energy and productivity, while a clean-cut dark wood could also keep them focused.

Keep on keepin’ on vintage industrialists… and don’t forget to go try out that new coffee shop down the street!

Uniquely You: Contemporary Glamourist

Contemporary Glamourist style is an updated take on traditional elegance. It allows for some indulgence and has a pampered-like effect, which makes for a relaxing place to come home to after a long day.



Contemporary Glamourists exercise a keen sense of the trends of the past while keeping their mindset modern. Their spaces elegantly link traditional furniture and the best of what the current era has to offer. Button-tufted velvet upholstery and chandeliers that produces a warm glow, paired with an acrylic coffee table. How do they do it!



Contemporary Glamourists love to entertain and spend time indulging in the things and the people they love. They may host Oscar viewing parties, game nights, and cocktail parties, which might include artsy-looking cocktails in crystal glasses and appetizers on a silver serving tray.



Contemporary Glamourists may find themselves gravitating toward white and gold decor that shimmers and shines, or black and blue decor that is moody and austere. Both approaches can create an elegant and classy atmosphere that feels like absolute luxury.



Glamourists who gain inspiration from the Marilyn Monroes of the world strive to live their best lives and be their best selves. An easy litmus test for assessing the Contemporary Glam-ness of a space: can you picture Audrey Hepburn lounging around it with one of those long cigarette thingys? Yes? You’re on the right track.



Glamour is certainly not inherently feminine. Bold, saturated color, whether it’s baby pink or forest green is a sign of an emboldened, sophisticated design mindset.



Contemporary Glamourists are hard workers who enjoy the finer things in life. Similarly to the way fashion and art influences culture, it may drive their sense of self and style. An appreciation for that which defines an era often shines through in their home decor.