Spruce Up Raises $3m seed round, bringing total funding to $4.5m

Funding will be used to double down on AI-powered personalization to bring joy back into shopping for all things home and design.

Today we are excited to announce the closing of a $3M seed round led by Two Sigma Ventures, an early stage venture fund based out of NYC that invests in companies leveraging AI to transform online consumer experiences. Madrona Venture Group, Female Founders Fund, Alumni Ventures Group, and Peterson Venture Partners also participated in the round. The funds will be used to double down on AI-powered personalization to bring joy back into shopping for all things home and design and to scale our engineering and data science teams.

Dan Abelon with Two Sigma Ventures and Hilary Billings will join the board along with Founder & CEO Mia Lewin, and Mike Fridgen, Managing Director, Madrona Venture Labs. Dan brings a wealth of AI and consumer technology experience to the board. Prior to joining Two Sigma, Dan co-founded SpeedDate (acquired by IAC), a live-video online dating service that used real-time matching algorithms to connect its 23 million members. Lifestyle branding expert Hilary Billings sits on numerous boards including Tea Collection, Wente Vineyards, Habitat for Humanity and has deep expertise in consumer and lifestyle branding.

“We believe AI-powered personalization is the future of e-commerce, and Spruce Up is addressing a multi-billion dollar market and significant pain point for consumers today stuck in eternal scroll,” said Dan Abelon, Partner at Two Sigma Ventures. “Spruce Up is a fun, fast, and convenient way to shop and find just the right items for your home.”

Spruce Up is the first company to create an AI-enabled, personalized e-commerce experience for the home. Shopping for furniture and decorative items online can be stressful and time consuming, and prone to expensive mistakes. We simplify the process of finding “just the right thing(s)” curating a personalized mini-boutique that is unique to your home, your lifestyle, budgets, and needs.

“Since our beta launch in late 2018, we have seen a passionate response to our offering. Today, shopping online, you may find only a few products out of hundreds that are even relevant to your style and budget. With Spruce Up’s AI and designer-powered digital curation, we are seeing relevancy unseen in traditional e-commerce — our customers love more than 60% of the products we recommend,” said Mia Lewin, founder and CEO of Spruce Up. “With this seed round, we are doubling down on AI powering every aspect of our product and operations.”

We’ve built an extensive catalog of designer curated items from over 50 leading design brands and our algorithms comb through more than 25,000 furniture, decor, tabletop and lifestyle items with 1 trillion potential design attributes, and match just the right items to each customer and their home. We are also working with some incredible home brands include globally-sourced and vintage textiles by Memento Style, timeless nordic design made from ecological recycled materials by FinnPeaks, and artisanal collective produced modern home goods by Hawkins NY.

We are excited for the road ahead and continuing our momentum to bring more joy to homes everywhere!